The proliferation of return predictors has raised concerns about multiple testing, p-hacking, and out-of-sample performance. While most evidence comes from developed markets, Emerging Markets (EM) provide a demanding out-of-sample environment, where many factors were not originally proposed and face harsher inferential conditions. This paper revisits existence, magnitude, and robustness of asset-pricing discoveries through multiple-testing adjustments and hierarchical modeling.
We examine three questions: whether alphas persist after multiple-testing correction, whether hierarchical theme-based modeling improves inference, and whether these approaches enhance out-of-sample portfolio performance. Using an EM equity panel, we consider frequentist controls and Bayesian hierarchical models, which are embedded in walk-forward backtests.
Results show that only a limited set of themes delivers robust alphas. Hierarchical models reveal economically meaningful theme-level effects while supporting more parsimonious inference. Portfolio-wise, ignoring multiple testing harms performance, while overly conservative frequentist corrections raise risk. FDR-based and hierarchical Bayesian approaches provide a more balanced, economically meaningful framework.
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