Female entrepreneurship influencers: Do they want to earn money or sorority?

Female entrepreneurship influencers: Do they want to earn money or sorority?

• Author
• Eduardo Avancci Dionisio
• Co-authors
• Roberto Andre Polezi
• Abstract

• Female entrepreneurship is a career option which enables female empowerment and escapes the glass ceiling syndrome. However, in recent years women have been looking for information on entrepreneurship and business management on Social Media, especially on Instagram. The main disseminators of entrepreneurship content are the so-called Social Media Influencers (SMIs), which has been growing in followers number and popularity, as they influence women to undertake and address issue such as female empowerment. In this research, we seek to know the motivations of these SMIs. For that, We applied a survey on Instagram profiles that create content about entrepreneurship. Our results show that they want to encourage female entrepreneurship and women empowerment, through entrepreneurship education courses and contents.

• Keywords
• Digital Influencers. Internet celebrities. Higher Education Institutions. Self- brand. Personal brand
• Modality
• Vídeos
• Subject Area
• Empreendedorismo, Startups e Inovação (Pleno)

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