BIG DATA ANALYTICS UNDER THE ORGANIZATIONAL THEORY PERSPECTIVES

BIG DATA ANALYTICS UNDER THE ORGANIZATIONAL THEORY PERSPECTIVES

• Author
• MARCO AURÉLIO FRAGOMENI
• Abstract

•  

  This research intends, in an exploratory way, to systematize the operational management of big data analytics technology in a company that operates from the perspective of business networks. The approach seeks to fill the gap in the literature on the use of BDA with a focus on Organizational Theory and to present management mechanisms that can guide the use of big data analytics in a company. The option for the industry 4.0 segment intends to highlight the possibilities of using BDA by the company, since in this manufacturing model several digital technologies are used that produce huge amounts of data. The conclusion of the study showed that managing big data analysis from an organizational perspective leads to two complementary types of employment: employment in the internal analysis of the enterprise network data, which is oriented towards efficiency, and in the external data available in the WWW that promote the competitiveness of a company. As the main contribution to organizational theory, the study made it possible to systematize the operational management of big data analytics technology in manufacturing companies of Industry 4.0 and to suggest resource savings in the formation of BDA capabilities for the benefit of a company belonging to a business network.

   

• Keywords
• big data analytics, business network, industry 4.0, operational management, Organizational Theory
• Modality
• Comunicação oral
• Subject Area
• Estratégia

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