This study explores the strategic resources and capabilities that contribute to the competitive advantage of Restaurant Favoretti, located in Vila Velha, ES, Brazil. It aims to identify key factors that drive the restaurant's success in a competitive market. Using Barney and Hesterly's VRIO model, which focuses on valuable, rare, difficult-to-imitate resources, and well-organized capabilities, the research examines how these elements contribute to maintaining a competitive edge. A qualitative approach was used, involving semi-structured interviews with the restaurant’s founder to understand its strategic practices and resource management. The study highlights the restaurant's growth, adaptability, and strategic adjustments over time. Findings indicate that effective resource allocation, strong branding, and operational efficiency are crucial to Favoretti’s competitive positioning and economic performance. The research concludes that adept management of strategic resources and capabilities is key to sustaining competitive advantages in Vila Velha’s restaurant industry. This study provides valuable insights for other businesses looking to enhance their market position through strategic resource management.
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