Entrepreneurial identity can be defined as the supra identity that arises from the negotiation of cultural, social, individual, and contextual factors affecting entrepreneurial activity (JONES et al., 2019), which ultimately influence business owners’ behavior (NEWBERY et al., 2018). So far, the context that permeates entrepreneurial identity construction has received a lot of attention in research on this topic. However, little progress has been made in understanding entrepreneurial identity in the digital context (JONES et al., 2019), one that has been attracting several women who need to reconcile work and personal life during or after motherhood (GATRELL, 2007). Such a context becomes even more problematic if we consider international mobility as a premise for the career advancement of women and men who end up taking their families to live abroad (FRAGA; ROCHA-DE-OLIVEIRA, 2020). Given this scenario, this research aims to analyze the entrepreneurial identity of Brazilian mothers who produce content and work as digital nomads in Europe. To this end, we conduct a comparative five-case study, following an interpretive epistemology with primary data collected in cyberspace, specifically in blog posts and YouTube videos. The data is then interpreted using French discourse analysis. The results indicate that the entrepreneurial identity formed within the scope of digital nomadism highlights the possibility of female emancipation in the face of representations and maternal expectations rooted in the Brazilian cultural context, which position mothers as mere caregivers, housewives, or subjects that need to sacrifice personal well-being for the sake of formal work and children.
Comissão Organizadora
Victor Barros
Comissão Científica
Ferramenta completa de submissão, avaliação e publicação de anais para eventos científicos.
